How to Use SlideShares, PDFs and Non-Blog Assets for Links

In the constantly evolving world of digital marketing, link building remains a cornerstone of a successful SEO strategy. While traditional blog posts can offer substantial value, there are various non-blog assets such as SlideShares and PDFs that can significantly boost your link-building efforts. This post will guide you through utilizing these assets effectively to augment your link profile.

Understanding Non-Blog Assets

Non-blog assets refer to any piece of content that is not a blog post but can still be leveraged for gaining backlinks. This includes SlideShares, PDFs, infographics, videos, and even eBooks. Utilizing these tools allows you to reach a broader audience and improve your chances of acquiring quality links.

Why Use SlideShares?

SlideShare is a platform that allows users to upload and share presentations. It has a massive user base, making it an excellent opportunity to gain visibility and backlinks. Here’s how to maximize its potential:

Create Informative and Engaging Content: Your presentation should be visually appealing and valuable to viewers. Ensure that your slides convey a clear message with minimal text, and incorporate images or graphs when possible.
Optimize Slide Titles and Descriptions: Use keywords relevant to your topic in the title and description. This helps with searchability both on SlideShare and search engines.
Incorporate Links in Your Slides: If you reference data, studies, or tools, include a link to your website in the slides where appropriate. This can be a powerful way to drive traffic back to your site.
Promote Your SlideShare: Share your SlideShare across your social media channels, embed it on your website, and encourage your audience to engage with it.

Utilizing PDFs for Link Building

PDFs remain popular for distributing white papers, guides, and research reports. Here’s how to effectively use them:

Create Valuable Resources: Develop comprehensive PDFs that address specific problems or offer insights related to your niche. The more useful the content, the more likely others will link to it.
Use Keywords Strategically: Just like any other content, optimize your PDFs for search engines. Ensure that you use relevant keywords in the title, headings, and body content.
Include a Link in the Document: Always include a link back to your website within the PDF. This is especially critical if the resource gets shared or downloaded.
Share on Document Sharing Sites: Platforms like Scribd, Issuu, and other document sharing sites provide an additional avenue to reach your audience and gain backlinks.

Other Non-Blog Assets to Consider

Besides SlideShares and PDFs, several other non-blog assets are effective in link building:

Infographics: These visual representations of data can go viral easily. Create infographics with high-quality information and include an embed code for others to use, giving you credit.
Videos: Whether it's a tutorial, webinar, or promotional video, video content can significantly enhance your brand’s reach. Always include a link in the video description.
eBooks: Writing high-quality eBooks provides considerable value and can position you as an authority in your field. Promote them on your website, and include a link back to your site.

Measuring the Impact

As with any SEO strategy, it’s essential to track and analyze the performance of your non-blog assets. Use tools such as Google Analytics to monitor traffic sources and keyword performance. Furthermore, check for backlinks using SEO tools to gauge the effectiveness of your link-building campaign.

Conclusion

Incorporating SlideShares, PDFs, and other non-blog assets into your link-building strategy can drastically enhance your online presence. By creating valuable and engaging content, optimizing for search engines, and promoting your resources, you can attract quality backlinks and elevate your site’s authority. Start exploring these avenues today and watch your link profile grow!